Work Experience

Social Media Manager | Summit Golf Brands | 2024 - 2025

  • Led social media efforts for three golf apparel and lifestyle brands in the SGB portfolio (B. Draddy, Zero Restriction, Fairway & Greene). Duties included, but were not limited to, managing social calendars, developing comprehensive strategies to execute campaign initiatives for social, day-to-day community management, and copywriting. 

  • Worked with marketing, e-commerce, in-house creative team, and external creative consultants to plan, execute, and manage creative campaigns and to align on brand vision across marketing channels.

  • Led social first content creation for all three brands, including photography and videography. Planned and executed live event coverage for frequent brand and brand partner events. Utilized brand partners to grow the reach of event coverage campaigns.

  • Worked with external brand partners to grow reach and followers for social and email subscribers, including an 840,000+ impression, 250,000+ unique accounts reached event for Fairway & Greene (12k followers), in partnership with the Professional Golfers’ Association of America and regional PGA chapters, in July 2025.

Agency Creative Lead & Social Media Manager | Big Finish Digital | 2019 - 2023

  • Assisted in the pitching, planning and implementation of everyday and long-term social media strategy and campaigns to support brand objectives and campaigns.

  • Created new and curated existing content to assist in the building of the social calendar in alignment with overall brand calendars and objectives.

  • Produced day-to-day content in the form of copy, photos, motion graphics, videos, and GIFs for brand social media channels based on brand objectives and social media trends.

  • Monitored KPIs such as engagement, follower growth, and reach to evaluate success of social creative campaigns. Led social media management, social listening, content strategy, and data analytics. 

  • Worked with brand partners and influencers tailored to audiences to drive reach and establish authority in niches.

  • Led creative direction for the agency. Major campaigns for client Amstel Light including the FITNESS FOR FRIENDSHIP social campaign (3.7M impressions, two features in Golf Digest), LEG DAY social campaign and contest (1.2M impressions, was written up by Golf Digest twice), and a GIPHY GIF library (40M views in ~8 months).